České dráhy — Jízdenka na léto
ADC Contest 2nd place
In Ocrober, 2025 me and my collegue Klara participated in Creative Express, a unique project where a team of talented creatives traveled by train from Prague to Bratislava, developing a campaign for the main partner, České dráhy (Czech Railways). Our final destination was the Art Directors Club Slovakia, where we presented the results of two days of intense collaboration. This project proved that creativity knows no borders — and I am proud that our team won 2nd PLACE in the competition.
client
role
time line
live project
The Ask
The competing teams were tasked with creating a campaign concept for České dráhy’s youth product Jízdenka na léto.The briefing took place in the Government Lounge at Prague’s Main Railway Station on Wednesday, October 23, with 12 creative duos participating. Afterwards, they boarded a reserved České dráhy train car and set off for Bratislava.Upon returning to Prague, each team presented their ideas to a professional jury, with winners selected based on seven-minute presentations.
The Design
We designed special travel routes and itineraries for users who purchased the ticket, encouraging more young travelers to buy it by offering them curated experiences.
My knowledge of UX/UI design played a crucial role in developing the digital part of the concept, helping to create a user-friendly and attractive solution.
The jury appreciated this strategic and user-centered approach, which contributed to our team's success in the competition.
